What is a Digipak- Debo

Response to Digipak Ideas

The digipak brainstorm here was the first attempt at getting down and arranging our ideas for our product digipak. We after discussed what we all believed would work before finally agreeing with certain aspects which we wanted in the final product such as natural and complementary colours and content. Although it was a just an attempt I feel that it was really productive because we'd all agreed on a goal and started making steps to achieve it.

Initial digipak ideas- Debo

Permission Letter- Kamara

Letter of Permission

Response to song choices- All

Change in song choice- If i ruled the world

We decided to change the music video song from 'wherever you are' to ' If I Ruled the World'. We annotated both to see which ideas were the most viable to create and we asked our target audience their preference out of the two songs. In conclusion the research we gathered and our ideas displayed indicated that "If I Ruled the World" was a stronger contender.

Narrative: Music video ‘If I ruled the World’ - Debo

If it is to small please use this link below to read: https://docs.google.com/document/d/1tz5GqqZhV7ODWlFA-vSe8Pg4BxGT-6B2uURSKV98ejA/edit?usp=sharing

Response to Lauren's Video Moodboard

Viewing Lauren's moodboard which consisted pop music I saw that all these shots had the stars were positioned so that the lighting focused on the stars to indicate that they were the focus. Additionally the vast majority of the images had light colours and also colours that complemented each other to look visually appealing. The images which consisted of groups I saw that the camera captured the main stars together where they were wearing different yet similar colour clothing which we could also think about when dressing up our band members for our music video. The music video also applied the rule of thirds for when they performed a close up on the star giving us a good example of the effect of the rule of thirds.

Response to Website Moodboard

When evaluating all the websites which I picked out I can see that the vast majority of them contained a very simple layout that was well designed and yet easy to navigate through. Additionally I also learnt that good websites use a consistent complementary colour theme for all their products such as digipaks and website, in a few cases these colours were recognisable as they were the star's theme colour. Applying the findings of the various websites to our own, a simple layout appears to be the most ideal as it allows the audience to view various products and information without it appearing to be clustered and unorganised. In application to the colour theme we can see that certain colours can signify different things and so it is important that we get the colour theme right because we will also use the same colour theme for the Digipak.

Moodboard Digipak- Debo

Here I looked and analysed various different websites before making a note of my personal favourites and compiling them as a collage. What I liked about them was that they had nice appropriate consistent colours in their theme, similar and consistent font for titles, social media update links that inform the viewers of trending things which the sites were involved with. All these provide the users with a more engaging website as long as with more content.

Website Moodboard from Tenkin

Website Moodboard- Kamara

Moodboard

More PowerPoint presentations from Kamara

Pop Music Video Moodboard- Lauren

mood board from laullybums1

Initial Website ideas- All

Response to Brief- All

Response to Brief and Initial Ideas

Response to Target Audience

As we were tasked to create a pop music video which is catered for the younger demographic I believe it would be most suitable to add recognisable aspects that are stereotypically associated youth such as Vines, Facebook. I believe integrating familiar aspects within the music video would further tailor it to the young audience.

My Target Audience

My target audience from Tenkin

Response to Marina Digipak

In this digipak cover the pop star Marina is purposely positioned to be the main focus as she appears in 3 of the 4 parts of the cover. Additionally she is in a similar position in two of them, one where she stares intensely into the camera that attracts the viewers gaze which is effective as it attempts to makes a personal connection to the viewer/ customer making them want to but the product. Her hair is captured in motion with all 3 of the images which signifies that she is a free, active and happy individual and her music is a lighter tone.

Deconstruction of Pop Video- Roar by Katy Perry

In this pop video I reconstructed I noticed that the large majority of Katy Perry music videos are Narrative based additionally in these videos the star Katy Perry is the the main character in the most of the narrative music videos. This suggests that much of Katy Perry's music videos may reflect her life and her struggles increasing her relation with her audience because it shows that has the similar issues to a normal person.

Deconstruction of Digipak- Marina

Digipak Cover-Questionnaire

For all the people who actively look at my blogs can you please take the moment to answer the questions as it will help me gather more data for my research.

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