Response to Marina Digipak

In this digipak cover the pop star Marina is purposely positioned to be the main focus as she appears in 3 of the 4 parts of the cover. Additionally she is in a similar position in two of them, one where she stares intensely into the camera that attracts the viewers gaze which is effective as it attempts to makes a personal connection to the viewer/ customer making them want to but the product. Her hair is captured in motion with all 3 of the images which signifies that she is a free, active and happy individual and her music is a lighter tone.