Music Video Inspiration- Sharmin

The JLS music video inspired us because as a boy band, they had the element of performance which we could use in our music video. Simon Frith stated that music videos are characterised by three typologies. The performance typology is a common type where the group will singing while dancing. We liked the idea of having similar outfits to show the audience that they are in a group, making it easier for the target audience to recognise them. They are constructed by the industry to make out money from the audiences so it is important for audiences to recognise the boy band and sell the video.